In terms of market segmentation, American sex doll merchants have launched different types of full size sex dolls for different consumer groups. In addition to the common ordinary full size sex dolls, there are also products for specific cultural and aesthetic preferences. For example, full size sex dolls with different racial characteristics are launched to meet the needs of consumers of different races; or full size sex dolls with specific professional images, such as nurses, flight attendants, etc., are launched to meet consumers’ role-playing needs. This market segmentation strategy enables the American sex doll to cover a wider range of consumer groups and further expand the market space.